Now, setup your Google Tag Manager accountĪfter creating a new account a Container will be created automatically In the Property column, expand the Custom Definitions sectionĬlick the button to create a new custom dimensionīack in the Admin section, under the Property column, click Property Settings Navigate back to the admin area of your account Custom dimensions allow you to capture non-standard data in your GA accounts In the Property column, expand the Tracking Info sectionĪccept the terms and on the second page, be sure Session Unification is toggled on Once inside your analytics account, click on the Admin button (the gear icon) Views allow you to segment, filter, and create new versions of your analytics reports Properties are generally used for different website domains For example, a marketing agency may create different accounts for each of their clients.Īfter creating your analytics account, a “property” and “view” are created GA accounts allow you to organize and separate data. This is not to be confused with your Google Account. If you don’t have a Google Account, you can create one for free.įirst, setup your Google Analytics account. If you have an existing Google Account, then you can already access the analytics and tag manager tools. Drupal Implementation Google Analytics Setup This tool has become increasingly popular amongst marketing teams because it allows you to deploy code snippets without the need of a developer. Once installed on your website you can use the GTM user interface to add snippets of code to your site. Google Tag Manager is a free supplemental tool that allows you to get very granular with your tracking metrics and send that information to Google Analytics. In this article we will teach you how to implement the User-ID feature in your Drupal website using Google Tag Manager (GTM). However, there is a new Google Analytics feature called the User-ID reports that unifies sessions across multiple devices for users logged into your website. Each time they visit the site with a new device, the cookie assigns a new client ID and logs them as a new visitor. The same users may visit your site from their computer, smart phone, or tablet. This works great if the user visits the site using the same device and browser, but that is no longer the case. If the user has more than one session with the same client ID then they are counted as a returning visitor. returning visitors, “returning visitors” can sometimes be defined as “new visitors.” When a user visits your website, a cookie stores a unique client ID. However, there is one aspect of the tool that can skew your tracking metrics. It's also absolutely FREE! It's no wonder why GA is the most popular analytics tool. Once you add the code to your website it can track metrics related to your website traffic such as the number of visitors, what part of the world the users are located, what devices are used to visit your site, the most popular pages visited, and much much more. Google Analytics (GA) is the 800-pound gorilla of digital analytics software.
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